Sunday, September 15, 2013

SIFF Website evaluation


23. Is the layout easy to navigate? What makes it easy?
      I found the SIFF website very easy to navigate. They have an aesthetically pleasing menu at the top of the webpage, with categories based on your intended purpose. For instance, they have: Box office, Membership, Donate, Sponsor, Volunteer, Shop, Press, About SIFF, and Getting Here. This made it very easy to find information, and was visitor-oriented, as the festival is itself. If I was looking for sponsorship information, I'd obviously click "sponsor", or if I wanted the mission statement, I would go to "about SIFF."
24. Is the layout difficult to navigate? What makes it difficult?
I didn't find it all that difficult to navigate, though the one aspect that made it a little confusing at times was the fact that SIFF has now become more than a film festival, but a whole organization, or company. There is SIFF Cinema, as well as their education efforts. This got a little confusing when I just wanted to find film festival info, but it wasn't too hard. They have links for "festival" "cinema" and "education," so I would just have to make sure I clicked "festival."
25. Can you find the information you are looking for on the homepage or via a link on the homepage? 
Yes :)
26. Aesthetically, what catches your eye? What's cool about it?
The SIFF website reminds me of a local news site. They have a looped 'top stories' type deal taking up a large part of the home page, telling you about cool films they're playing at SIFF cinema currently, or they also have a SIFF suggests story that pops up, as well as a SIFF education story, letting you know about a featured class offering, etc,.  I really liked this approach--it gave me a taste of SIFF before even venturing further into their website.
27. Aesthetically, what doesn't fit in? What makes it look bad?

There are a lot of different colors in individual boxes, but just a white background to encompass all of it, which I think clashes. I get that they're going after a news-type site, and it does have that appeal and aesthetic, but I think some of the colors could work in better groupings. I would also consider a colored background, but I would experiment with it--it may look too busy.
28. Should there be more information? Is the page too bare?

No
29. Should there be less information? Is the page too busy?

I like the way the information is organized, though they do have a few weekly events on the right hand side that I think could just be another link, "weekly events." only because they take up too much space. I would appreciate not having to scroll down so much on the home page, and this would reduce the volume.
30. What would you do differently if you were to redesign this website?

I would try to find what I think is absolutely essential, and try to fit it on a home page that doesn't have to scroll down to see essential information. I would also re-organize so the "siff essentials" i.e. twitter, facebook, etc,. links are closer to the top, and some of the sponsor/weekly events info could be nearer the bottom, if not separate links all together.
31. What would you keep the same if you were to redesign this website? 

Most definitely the Menu on the top. I am actually in awe of that organization. It's so user-friendly, and organized based on visitor identity. I also really like the "top stories" emphasis.

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